Luxueux produits Crooks & Castles maintenant disponibles...
New Crooks & Castles arrival, various t-shirts, caps, hoodies, acc...
OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.
The OBEY campaign is rooted in the Do It Yourself counterculture of
punk rock and skateboarding, but it has also taken cues from popular culture,
commercial marketing and political messaging. Fairey steeps his ideology and
iconography in self-empowerment. With biting sarcasm verging on reverse
psychology, he goads viewers, using the imperative “obey,” to take heed of the
propagandists out to bend the world to their agendas.
OBEY Clothing was formed in 2001 as an extension of Shepard’s range
of work. Aligned with his populist views, clothing became another canvas to
spread his art and message to the people. The clothing is heavily inspired by
classic military design, work wear basics, as well as the elements and cultural
movements Shepard has based his art career on. Through designers Mike Ternosky
and Erin Wignall, Shepard works to create designs that represent his influences,
ideals and philosophy.
OBEY is about variety and experience, thinking about your
surroundings and questioning the purpose. Stay tuned for the next chapter, as
the canvas will undoubtedly continue to change and evolve. All in the name of
fun and observation. The medium is the message.
