vendredi 21 décembre 2012

GLOBE Celebrate 10 Years of HALO With Commemorative Shoes


GLOBE, designers et distributeurs de souliers, vêtements et skateboards, ont annoncé le lancement de leur première collaboration du genre avec «Halo®», la franchise de jeux vidéo de science-fiction développé par 343 Industries. Cette collaboration de produit commémore les 10 ans de Halo.

Ces produits ne commémorent pas seulement le dixième anniversaire de Halo et tout ce que ça représente pour sa légion de fans, mais célèbrent aussi l'arrivée très anticipée de Halo 4, sorti le 6 novembre 2012.

«L'immense popularité mondiale de la marque Halo rend ce projet très excitant pour GLOBE», affirme le président GLOBE du produit mondial, Matt Wong. «Nous sommes excités du lancement des produits Halo et j'ai hâte d'annoncer d'autres co-produits de la marque dans les saisons à venir dans le cadre de notre collaboration continue avec Halo.»

Les souliers Liberty x Halo 4 viennent en vert «Master Chief» avec le numéro «117» sur le côté. De plus, le design inclut le logo UNSC (United Nation Space Command) sur la langue et la cheville.

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GLOBE, designers and distributors of shoes, clothing and cruiser skateboards, announced the release of its first of its kind collaboration with “Halo®”, the science fiction video game franchise developed by 343 Industries. The product collaboration commemorates 10 years of Halo.

These collaborative products do not only commemorate the ten-year anniversary of Halo and all it means to its legion of fans, but also celebrates the highly anticipated release of the newest installment “Halo 4″ out November 6th, 2012.

“The tremendous global popularity of the Halo brand makes this project a very exciting one for GLOBE,” says GLOBE’s President of Global Product, Matt Wong. “We are stoked about the release of the Halo cruiser and shoes and looking forward to announcing more co-branded products in the coming seasons as part of our ongoing collaboration with Halo.”

The shoes and the cruiser incorporate Halo themed details throughout. The shoe comes in “Master Chief” green with the number “117″ etched into the side, representing Master Chief Petty Officer-John 117’s service number. In addition, it includes UNSC [United Nation Space Command] logo branding on the tongue and the heel.

“We always take the utmost care selecting partners to work in the Halo universe, but we pay special attention when it’s something as close to our hearts as skateboarding. The detail, attention and passion GLOBE has poured into building and designing this board is a perfect match for the effort and love 343 Industries is putting into the game, and it’s something we’re genuinely excited to get our hands (and feet) on,” says 343 Industries Franchise Development Director Frank O’Connor.
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